Critics claim that search engine optimization (SEO) is no longer effective or even dead. This is not true, since plenty of marketers and webmasters still rank their sites with search engines using SEO techniques. Regardless of what algorithm or update Google applies, you can’t expect your site to get high on the search engine results without SEO. Here are four methods that still work.
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Getting more traffic is something all website owners think about. One of the best ways to increase website traffic is called search engine optimization (SEO). SEO is the process of adjusting certain elements of a website to make it more attractive to search engines, resulting in higher listings in online search results.
At the heart of any good SEO strategy is keyword research. Analyzing the phrases being entered into search engines provides a list of potential keywords for use in an SEO campaign. Content is then created using these keywords, with the hope that it will be listed at the top of the results when the keywords are used in an online search.
